Retail-Specific Experience & Responsibilities 1. Performance & Conversion Focus Dynamic Creative Optimization (DCO): Experience managing automated ads that pull directly from a product catalog (e.g., Meta Catalog Ads or Google Shopping). High-Volume Budget Management: Proven track record of managing large daily budgets, especially during peak seasons like Black Friday, Ramadan, or End-of-Season sales. ROAS-Driven Strategy: Ability to shift budgets between underperforming and high-performing product categories in real-time. 2. Technical Retail Skills E-commerce Tracking: Experience setting up and troubleshooting Pixels, Conversions API (CAPI), and GA4 E-commerce events (Add to Cart, Initiate Checkout, Purchase). Inventory Alignment: Collaborating with the supply chain or inventory teams to ensure ads are paused for "Out of Stock" items and boosted for "Overstock" items. 3. Strategic Retail Tactics Retargeting & Retention: Expertise in building "Full Funnel" strategies—moving customers from Awareness to Purchase, and then retargeting past buyers for repeat sales. Competitor Analysis: Monitoring retail competitors' pricing and promotional strategies to adjust bidding tactics accordingly.

Revised "Qualifications" for Retail: Proven Success: Minimum 2+ years specifically in E-commerce or Retail Media Buying. Platform Mastery: Expert-level knowledge of Google Shopping (PMax) and Meta Advantage+ campaigns. Analytical Tools: Experience using heatmaps (like Hotjar) or advanced attribution modeling to see how ads affect the final purchase.